9 Ways To Recover From Burnout: Moving Forward When You’re Exhausted

When you’re experiencing burnout, the resultant fatigue, cynicism, and detachment can distort reality so much that peace of mind seems lightyears away. That’s because burnout runs deeper than typical stress; it’s usually the result of dealing with challenging responsibilities or situations on a chronic basis. The impact of these stressors can accumulate and permeate virtually all areas of your life, leaving you feeling fizzled out across the board. This stress can even make you sick!

Burnout is usually a slow and gradual process – one that tends to rob people of their passion, their motivation, and energy, leaving them instead with feelings of exhaustion, disillusionment, and frustration. But as overwhelming and infiltrating as burnout can feel, recovering is possible.

1. Strengthen active reflection and self-compassion practices

When helping individuals recover from burnout, I highly recommend extra self-compassion and patience, as well as reflective exercises to see the big picture of what may be going on.

Studies indicate that actively cultivating self-compassion and empathy can mitigate the impact of burnout. With practice, you can start cultivating self-compassion in your everyday life. This will alleviate existing burnout symptoms and prevent further ones.

• Be patient – give it time and focus. Reminding yourself that healing from burnout is a process and won’t happen from lighting just one candle or taking one bubble bath.
• Notice and reward theeffort you are putting in, not just the outcome.
• Consider taking an ownership mindset. Look for the opportunities and choices you can make to improve your present and future.
• Remember and reflect on the system you are in! If you view success as getting all the work done in an environment that has never ending work, you are bound to get stressed and feel terrible about yourself. Take a step back and think of how you can protect yourself, improve the system, and/or find another system that fits your needs.

Typically, people who are burned out experience three major symptoms.

First, there’s the persistent physical and emotional exhaustion, no matter how much rest you get. It’s a feeling Nagoski, who was once hospitalized for burnout, describes as, “being overwhelmed and drained by everything you have to do, and yet, somehow still feeling worried you’re not doing enough,” she says. “I felt tired, scraped out, and hollow—like I was a walking shell of a person and I had nothing inside of me to offer to anyone.”

Other signs of exhaustion can include: trouble falling or staying asleep, getting sick more frequently and for longer durations of time, a decrease in sex drive, an increase in neck, back, and stomach pain, forgetting to do normal or routine things, double-booking appointments, snapping at friends and family members, and avoiding social settings. “Another thing to pay attention to is if there’s prolonged exposure to stress,” adds Ziegler. “For most people, when they take a long weekend or a vacation, it might take a night or two to get their nervous system calm enough to enjoy the time away, but by the end, they feel rejuvenated and recharged. When you’re burned out, though, those breaks don’t really do the job. It’s the night before and you’re thinking, I’m dreading going back to my kids or I can’t face another day at the office.”

Additionally, you might experience intense cynicism (“you resent your boss, you resent your spouse, you resent your children,” says Ziegler) and a sense of inefficacy—which are the other two classic symptoms of burnout. “You start to get this checked out mentality,” says Paula Davis, founder of the Stress & Resilience Institute and author of Beating Burnout at Work. “It doesn’t seem like anything you do really matters, so you might find yourself asking ‘Who cares?’ or ‘Why bother?'”

Burnout is real. Here’s how to spot it—and recover.

When people ask me why I became a writer, I have plenty of reasons to list: Words bring me joy. I ask questions constantly. And when I hear a good story, I’ll repeat it again and again until my friends get tired of hearing it. But in July of 2021, these responses started to feel hollow.

I know I’m not alone. At this moment, when work is isolating some people at home while putting others in danger, burnout seems particularly rampant. In a survey of 1,500 workers from Indeed in March 2021, 53 percent said they were burned out—up by nearly 10 percent from the previous year. Another survey of nearly 21,000 healthcare workers published in May in The Lancet found similar rates.

I wanted to regain my curiosity and the joy I find in language as soon as possible, so I reached out to scientists to find out what, exactly, was happening in my body—and what I could do to make it better.

Burnout is a phenomenon so old, they made a sin out of it, according to Gordon Parker, a professor of psychiatry at the University of New South Wales. Once called “acedia,” the eighth cardinal sin described a state of listlessness, apathy, and torpor observed in fourth century monks. “They would wake up one day and say ‘the sky is no longer blue,’” Parker said. These monks would stop getting pleasure out of life and would lose their faith in God.

They were more than just tired. They had forgotten the meaning of all that they did. And that pretty much describes burnout. The response to chronic stress goes beyond exhaustion; sufferers also experience a loss of idealism and feel like they’re bad at whatever they do. Those are the three prongs identified by the Maslach Burnout Inventory, the assessment most often used by psychologists to evaluate such mental fatigue.

And all that angst isn’t just in your head—it’s very much a physical phenomenon, rooted in the body’s stress-response system. Scientists studying the syndrome are particularly interested in the hypothalamic-pituitary-adrenal axis, also called the HPA axis. When we’re faced with a threat—say, a bear chasing us, or the prospect of responding to an ambiguously stern-sounding email—the HPA axis releases a hormone called cortisol. Cortisol helps the body run from whatever is threatening it; it raises our heart rate and helps our body harvest energy from glucose. Cortisol also decreases activity in systems you don’t need when your life is in immediate danger, like the reproductive and immune systems. When the hypothalamus, a structure in the brain that acts like the control room for the HPA axis, detects high levels of cortisol in the blood, it’s supposed to say “okay, my work is done here,” and shut the stress response down.

Researchers can capture a snapshot of how the stress-response system is functioning with a test called the dexamethasone challenge. Dexamethasone is a drug that tells the hypothalamus to suppress the stress-response system. Given a dose of it, a healthy person should start producing less cortisol. But multiple studies have found that people with burnout have an altered response to the drug. Some studies find that those individuals don’t react to dexamethasone much, if at all—they continue pumping out more cortisol regardless. Other research finds that people with burnout have an exaggerated response to the drug—they suppress cortisol more than the healthy controls do. Researchers hypothesize that these two seemingly contradictory findings represent two stages: burning out, and being burnt out.

“During the burning-out phase, the system is in overdrive,” Parker said. When stress is chronic, cortisol levels in the body keep going up, but the system doesn’t shut itself down. The burnt-out phase begins when that system is tapped out, says Renzo Bianchi, a psychologist at the University of Neuchâtel in Switzerland. “Your stress response gets so exhausted that you stop producing cortisol at high levels,” Bianchi said.

Cortisol may stress us out, but we also need the hormone to survive. It’s quite literally what gets us up in the morning. So when people enter this “burnt out” phase, they feel tired and cynical. They lose drive. They might even experience cognitive impairment and memory changes.

These symptoms might sound similar to clinical depression. But according to some scientists, including Christina Maslach of the Maslach Burnout Inventory, burnout and depression are not at all the same.

Burnout is a syndrome that may cause a person to become depressed; depression might predispose a person to burnout. But ultimately, burnout is distinct in that work is always at its root. People often feel better as soon as they’re able to get away from the cause of their stress, Parker said. That’s not usually the case with depression.

Source:

https://blog.zencare.co/recovering-from-burnout/
https://www.oprahdaily.com/life/a36801181/how-to-recover-from-burnout/
https://www.popsci.com/health/how-to-recover-from-burnout/

It’s simple. An SEO consultant works with your team to provide SEO strategy and ideas. We can also help implement SEO work as needed. An expert SEO consultant will work with your internal team to create a plan and be an extension of your team. The goal is to raise your keywords to the top of the search engines, driving more organic traffic and conversions.

Give your website the competitive edge it needs with SEO consulting services from OuterBox. With over 17 years of experience in helping companies grow on Google, our professional SEO consultants know what it takes to achieve top rankings, the first spot on search engine results pages, increased traffic, and more conversions. With our SEO experts’ help, you’ll gain an understanding of where your best search engine optimization opportunities lie, a roadmap for on-site and off-site SEO implementation, and a partner in your business success.

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Our SEO Consulting Services Include:

Our SEO consulting services include everything you need to gain a better understanding of where you are in the search results, where you can go, and how you can get there. Each website is different, so every SEO plan is different as well. Below is a list of what our SEO consulting services can include, depending on your goals.

Detailed SEO Audit

Our team of SEO strategists and SEO specialists will dig deep into your website to find search engine optimization opportunities and areas for refinement. Our audits cover all aspects of what is best for SEO, including on-page optimizations, content, off-site optimizations, HTML markup, backlinks, site structure, and more. We’ll come to you with a plan to optimize title tags, meta descriptions, fix 404’s, broken links, and set your site up to rank higher.

Keyword Research & Planning

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Roadmap for SEO Success

Once an audit is complete, our team will outline a plan for improvement, starting with what would make the biggest impact in the shortest amount of time. Our roadmaps take your goals and current keyword rankings into account and include both short-term and long-term SEO projects.

SEO Implementation Guidance

Our team has years of experience in not only developing effective SEO strategies but also implementing them on a variety of platforms. As part of our SEO consulting service, our team will work with you on adopting best practices for implementation, developing guides and resources for educating the rest of your team, and providing suggestions with background on why you should consider them. We will also review any changes made, review HTML markup, help develop authoritative informative content and monitor the results of your SEO campaign. Our goal is to empower your marketing team to take SEO best practices into consideration when adding anything new to your site. We’re always available to answer questions on any subject from technical SEO to ways to boost your conversion rates.

Competitor SEO Analysis

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Backlink Audit & Link Profile Consulting

A backlink profile can make or break a site. Using a variety of tools, we will analyze your backlink profile to determine if it’s helping or hurting your rankings. We will then develop a plan for fixing, improving, and building upon your existing links to help your search engine optimization. We also provide this service on an ongoing monitoring basis, working to keep your backlink profile in good standing as Google updates its algorithm and makes changes to how your backlink profile affects your rankings.

High-Quality Link Building

Once our team has audited your incoming links and backlink profile, we will research unique and relevant link-building opportunities for your site. In any link-building campaign, our SEO consultants strive for quality backlinks, not massive quantities of low-quality links. We will take your industry, services, and opportunities into consideration to layout a link-building plan and help with the execution. Learn more about our SEO link-building services.

Website Redesign Consultation

If you are planning on redesigning your site, you need an SEO company. Redesigns are far more than just visual and are a great opportunity to build in best SEO practices. If your business is engaging in or considering a redesign, our SEO consultants will provide visual design feedback, conversion recommendations, review your site structure, check content, provide foundational on-page optimization, and identify all the redirects you need to maintain user experience, backlinks, and rankings. Bringing an SEO consulting company on board during a redesign can prevent catastrophic SEO mistakes that can take you backward in traffic and rankings. Our goal is to create a well-rounded online presence for your business.

SEO Consulting Services

SEO consulting services are intricate and often confusing. It’s important to understand that SEO is a learning curve, if you don’t understand it at first you are just like everyone else. This is why it can be very helpful for newcomers to work closely with an SEO consultant.

Consultants help educate you on what they are doing for SEO and how it is impacting your business or organization. As a backup guide to everything SEO, the 2020 SEO Glossary covers the entire suite of SEO considerations, updated to the 2020 search world.

SEO and Google

Google constantly updates its algorithm, which is the foundation of how certain websites have better search results than others. A well optimized website means constant adjustments and the use of SEO tools such as Google Analytics. To learn about how Google has changed its algorithm over time see this article Google Algorithm Update History. This article takes a chronological look at how the search engine we all know has changed over the years, and relates it to SEO best practices.

However in depth you wish to learn about Google’s algorithm is a personal choice. The good news is that to utilize SEO for a business or website, you don’t need to completely understand the industry. SEO is such a broad world that most companies reach out to SEO professionals to get help with their search strategy.

On-site SEO

On-site SEO involves consulting services that only change a website itself. Many think of SEO work as off-site, like link building and social signals. However, before you begin to build off-site SEO, a consulting company will evaluate the many ways a website can better rank within Google’s algorithm by changing the content on the website itself. This is why many SEO experts are web developers. Below are a few important features of on-site web page SEO.

Quality content and keyword density. These terms refer to the body of text and multimedia content added to a website. What should be known about this aspect of SEO, is that it is a delicate balance. SEO consulting services will provide clear and calculated advice on what to use for the best results. SEO will help grow a website’s visibility through the creation of quality content.

Off-site SEO

The largest part of hiring consultants to work on a webpage doing SEO is to understand that the world of SEO is a delicate balance. In depth knowledge of Google’s search algorithm and industry standards for how to optimize a website is required.

It is easy to both over-optimize and under-optimize. SEO consultants and search professionals have the knowledge and real time data to target a perfect balance of optimization so as to guarantee the best results.

To learn more about details regarding on-site and off-site SEO see the following article, What are the differences between on-site SEO and off-site-SEO?, which offers in-depth explanations of some of the terms discussed above and more.

SEO Consulting Companies

So what does an SEO consultant do? An SEO consulting company will be tasked with many different responsibilities. Essentially, SEO consulting companies offer a full service analysis of a website’s existing SEO and offer strategies on how to better optimize a website.

What Does an SEO Consulting Company Do?

SEO consulting companies can offer a host of solutions to SEO problems for any website. Their consultants offer the ability for a website to stay relevant online, get found by potential customers, remain competitive in your industry and much more.

Why do I need good SEO?

Organic search results (generated by SEO) are the most trusted search engine results. SEO helps brands establish credibility and trustworthiness. SEO drives on-site engagement and conversions. In addition, user experience is rated much higher with the help of SEO. Lastly, SEO practices are constantly being updated and changing.

Think of an SEO consulting company as a caretaker for your website. They maintain what you have, update old content, and provide high quality new content that matches directly with a pre-determined search strategy.

Why is SEO a Barrier for Relevance?

SEO is still very important in 2020. People use search engines, mainly Google, to find content and search out products and services. What we have learned about SEO in 2020 is that strategy is more important than ever.

If you are not using SEO to help your business, this will not only lower your ranking within Google’s algorithm, but will make it easier for other websites to surpass you. SEO is not a business choice anymore, it’s a business necessity.

As a result, SEO consulting services are more important than ever. The most important thing a business could do is hire trained and experienced professionals to implement SEO strategy for their website. It is becoming more and more important to strike a balance in SEO strategy, since over optimizing and under optimizing are being recognized as equally negative for web traffic.

Sources:

https://www.outerboxdesign.com/search-marketing/search-engine-optimization/seo-consulting-services
https://seodesignchicago.com/seo-blog/what-is-seo-consulting/
https://www.infront.com/seo-consulting/
SEO consulting

Brodie Clark is a highly experienced Melbourne SEO (Search Engine Optimisation) consultant and expert that works with well-known, mid- to large-sized companies globally. Named a top SEO expert to follow in 2021 and the Young Search Professional of the Year in 2019, Brodie’s work is highly regarded. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.

SEO Consultant: What Makes a Great SEO Specialist?

The status of professional SEO consultant is reaching the forefront in every sector. In such a competitive market, SEO positioning has become one of the top priorities for companies who no longer doubt the importance of organic traffic from search engines in their business strategies.

An SEO consultant is a professional who uses their own set of techniques, knowledge, and skills to help a company achieve its goals in terms of positioning, particularly on Google. Businesses hire such an expert to gain more qualified organic traffic to their websites. As a result, they achieve sustained growth for a specific project or for their overall brand.

SEO consulting services have always been part of the market. Yet, over the years, the profession has become more prominent. Constant changes to the algorithm, multiple positioning factors, and the significant amount of time it takes to get to know and understand them have made the demand for SEO specialists go steadily up.

Companies turn to professional SEO consultants for their extensive knowledge and experience in their area of expertise. Most of them know how to increase traffic to any website by utilising various techniques. However, not all are able to turn a website with no traffic at all into a reference in its own industry, which is an invaluable talent companies don’t fail to recognise.

What techniques should a good SEO consultant master?

• Keyword analysis: selecting the best keywords always affects the results directly, both in terms of ranking and in terms of traffic opportunities. A good SEO consultant should know how to carry out keyword research and choose the right expressions according to their client’s project.
• Link building: external linking determines the authority of a website, which in turn tells Google how well versed the website is in a given topic. Good link building speeds up a website’s growth process and increases its authority more rapidly as well, thus boosting organic traffic and customer acquisition.

• Analytics tools: in SEO, measuring is just as important as actually doing. SEO analytics tools allow us to know whether the actions we carry out are working and meeting our expectations. A good SEO consultant should therefore be proficient at Google Analytics, Search Console, Screaming Frog, SemRush, Ahrefs, and many more.
• Search engine algorithms: Search engines such as Google, Yahoo, or Bing, operate according to ever-evolving algorithms which are becoming increasingly complex and similar to the human mind. Understanding how they work and keeping up with any possible changes is crucial for an SEO consultant.
• Web architecture: On Page SEO ensures that a website’s structure is the best match for its own characteristics. Selecting the most appropriate architecture not only for Google, but also for the user, is instrumental in the success of any website. One with poor On Page SEO is not likely to rank high in the search results.
• Content: content is still king, which means that an SEO specialist must be able to create the most suitable content for a website. Content is a powerful ranking factor capable of attracting qualified users which, in the case of companies, may become potential customers.
• Trends: Ranking trends are constantly evolving, and what works today may not work tomorrow, which is exactly why, in marketing, it is so important to monitor and measure everything we do. Knowing the latest trends and even anticipating them by detecting early signs of change can set a website on a completely different path.

• Advice: any good SEO consultant, regardless of their specific sector, should know how to transmit their knowledge to their clients successfully. It is essential that they should know how to make others understand the path to follow. This means their communication skills should be excellent and conducive to collaborative work on various projects.

In addition to the skills above, other elements make the difference between good and great SEO consulting services. Personal skills, for instance, make for better results as they condition the quality of the work to a significant extent. These include being:

• User-orientated: Google has become a neural network, gradually learning what users like and dislike. This means the puritanical approach to SEO of yesteryear is proving less and less effective, as it was tailored for the benefit of search engines. A good SEO consultant now knows that satisfying search intent and user needs is essential.
• Analytical: being an analytical and detail-oriented person is a must in SEO. Analysis plays an integral part in the planning, in the execution, and in measuring the results of an SEO strategy. Being able to perform a reliable analysis is what allows you to make the right call.

• Strategic: behind any well-positioned website always stands a talented strategist who knows how to keep ROI goals in mind. The SEO consultant is in charge of defining the strategy to follow in the short, medium, and long-term. If they cannot define a clear, precise, and sound strategy, achieving the objectives set will prove very difficult.
• Ambitious: a good SEO consultant is never satisfied, they always want more and more, nothing is ever enough. Even when they reach the top position, they want to keep working to achieve other milestones and remain an industry leader.
• Realistic: on the other hand, they should also be realistic. It may seem contradictory, but it really is not. The goal is to achieve the best possible results with the resources at their disposal, as no one can hope to reach position 0 without the appropriate tools or budget.
• Patient: no SEO strategy can be well executed without projecting it in the medium or long term. Google doesn’t like tricks or gimmicks, so you can’t cheat your way to the top. It is better to be patient and to progress slowly but surely. Haste and SEO don’t go well together, and an SEO specialist should keep that in mind if they want a project to succeed in the long run.
• Communicative: using technical jargon is all very well among peers, but for most humans, it is difficult to comprehend. Choosing a language that is simple and easy to grasp is crucial when addressing clients who need to understand and feel confident about what is being done. A good consultant needs to show their clients why the path they have chosen will eventually yield results.

Here’s how I’m different
to other Melbourne SEO experts

Award-Winner

At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.

“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."

Thought Leader

My writing is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.

While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.

In High Demand

I receive a high volume of enquiries for my SEO consulting, and don’t always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).

Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you’re interested, because I may know someone suitable if I don’t currently have capacity.

Trusted globally
by the best-of-
the-best in SEO

Cyrus Shepard

Aleyda Solis

“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn’t doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”

John Mueller

Search Advocate at “Brodie regularly does awesome stuff that I even pass on to folks internally at Google”

Sources:

https://www.eskimoz.co.uk/seo-consultant/
https://brucejonesseo.com/
https://brodieclark.com/
SEO consulting

For the promotion to work with 100% feedback, it needs to be configured. The more finely the strategy is tuned, the more points of growth can be found, the more dynamic the development, and the less time it will take to get the desired commercial result. The promotion strategy we develop takes into account the individual characteristics of your project. If the results of SEO optimization consulting tell that you need “a proven set of actions” – you’re being scammed. All-purpose strategies don’t work. Only an individual approach does.

SEO consulting

Want to be in the top of search results, get the most out of your website, and seize opportunities for growth? Leave a request on the FIVE.MEDIA website to order expert SEO consulting services and get traffic growth in the near future. The questions we’ll answer:

FIVE.MEDIA agency employs smart and courageous SEO specialists who are used to setting ambitious plans for themselves and fulfilling them 100%. The more difficult the task, the more interesting it is to work on it. Our track record includes a dozen years of experience and dozens of promoted projects: online stores, real estate agencies, dating sites, film studios, etc.

In 2018, we invested a lot in building a website, but we didn’t bother with SEO. We were betting on the uniqueness of the product, so we had no worries that our site wouldn’t make it. As a result, it couldn’t even pay off for quite a while. In December 2018, we contacted Five.media for advice. The guys took a responsible approach to the task, helped with implementing the changes, fixed all our mess-ups (content, metadata, semantics . ) within a month, and a week later the traffic went up, and after a month it grew ~ 10 times.

Arthur

Had a great time working together. In one consultation, they gave me a detailed action plan for promoting my site and social media account. Thanks to FIVE.MEDIA, I quickly formed my client base. Still growing.

Sergei

We set a task for Five.media: to beat the competitors in Serps in 2 months and hold positions for at least the next six months. The competition in online lending is very intense, so there were doubts if we could get to the top. The guys from Five.media ran the site’s audit and found the cause of indexing problems, told our webmasters what to change and where. We reached the top 10 in six months, but the traffic is still growing. If the trend persists, we’ll soon make it to the leaders. Thank you!

Vladlen

When to consult an SEO specialist?

For a new website

Eliminate unnecessary costs.
Making an SEO-friendly website from scratch is easier and cheaper than ordering SEO marketing consulting for a project that has already fallen short of the owner’s expectations. You can fix the indexing errors for an already running site. However, the effort will be much more profitable if it’s used to avoid mistakes instead of correcting them.

You need experience and knowledge

Become more adaptable.
Seasoned SEO consulting experts will point out mistakes and fill in the gaps in your knowledge. But specialized knowledge isn’t enough. SEO is all about understanding the patterns of the changing competitive space like online business. This is why the experience and business acumen are FIVE.MEDIA’s main assets.

You need to study your contractors

Check your specialists’ expertise.
The FIVE.MEDIA website promotion and optimization consultation will show you the real level of SEO skills to expect from your contractor or staff. Leave a request if you doubt the integrity of their work and don’t want to lose opportunities for growth due to poorly qualified employees.

Promotion budget is limited

Pay only for results only.
If the budget is tight and the contractor is eager to do as much as possible, go for SEO consulting and you won’t have to pay for everything. In SEO consulting, the price is the money spent on reducing your expenses. Thanks to it, you’ll find out what to look for and which promotion techniques to neglect in the first place.

You need fresh ideas

Resume traffic growth.
The promotion brought a traffic boost, but it has stopped or is fluctuating within the previous limits? This means your promotion team has run out of ideas that work. In such cases, an SEO consultation from a pro optimizer will adjust the marketing strategy and open new traffic growth points visible only from the outside.

The website began losing positions

Eliminate problems, and bring the site back to the top.
The site began dramatically losing traffic and positions in search results, and you or your SEO specialists can’t tell why the key indicators dropped? In such situations, the sooner you start to act, the more painlessly the crisis will pass. Get advice and find out what led to the decrease in dynamics, how to stop the fall, and return to the previous indicators ASAP. It’s important.

Our Expertise

Technical Audits

As with all SEO services, the core foundation is a technical SEO audit of your website. Our audits dig deep into your performance, site structure and technical elements to identify any areas that are currently holding you back from achieving much better search results.

Full Scale Strategies

Our SEO strategies leave no stone unturned. Focussing on keyword research and mapping, on-site content, site structure and technical fixes, we provide you with an SEO strategy that will alleviate the issues you are currently experiencing as well as exploring new opportunities to get ahead of your competition.

SEO Roadmaps

Providing you with an SEO roadmap is vital to our service. Having an agreed timeline to work towards allows all parties involved to have a clear vision of what we’re working towards and gives a solid structure to ensure work is done as efficiently as possible.

Performance Meetings

Monthly performance meetings give the perfect opportunity to catch-up with the wider team(s), discuss any updates that are vital to the work progressing and are a great place to discuss performance updates and share the successes of previous optimisations.

Tracking and Reporting

Actioning fixes and improving your website is fantastic, but if you aren’t tracking and reporting on it properly, you’ll never truly see your progress. We work with you to ensure your tracking is set up correctly and accurately, alongside helping you build a reporting dashboard to monitor your success

SEO Consultancy

Our team of experts are on hand to answer any queries you have, provide clear explanations and descriptions of all work that needs to be done, and be instrumental in ensuring that your SEO performance improves and turns you into an industry leading powerhouse.

SEO Consultant

Basically, any consultant is an expert who is paid by individuals or companies to give advice on a given subject. The principle remains the same for an SEO consultant.
This is a search engine optimization expert who gets paid by companies or website owners to give advice on how to get good SERP positioning, quality traffic and better conversion rate on the client’s website.

A good SEO consultant should:
– Have a minimum of knowledge of the sector of activity of his client in order to set up coherent and truly effective SEO strategies;
– Being able to study the profile of Internet users in order to understand and meet their needs;
– Obtain better SEO results and a better ROI (return on investment) for the client;
– Master the basics of web programming, in particular HTML, CSS and PHP languages;
– Master the functioning of the search engine algorithm;
– Master the functioning of the web;
– Being able to know how to use the different SEO tools;
– Master the office tools of the Windows Office package.

An SEO consultant should also be:
– Curious and rigorous for a job well done;
– Humble to learn from the constructive criticism of its collaborators and its customers;
– Reactive enough to make the right decisions in the event of unforeseen events.

During an SEO campaign, the SEO consultant is called upon to accomplish several missions including:
– Technical SEO audit;
– Content audit;
– Backlink audit;
– Keyword research;
– SEO analysis of the competitive environment;
– Campaign to create backlinks;
– Consultation on website redesign.

As an SEO consultant in Paris, I have chosen to remain faithful to a few principles to distinguish myself from others, namely:
– A pure SEO player
– White Hat SEO techniques in accordance with Google guidelines
– An ecological approach to combine SEO performance and digital ecology
– Well-detailed periodic reports for transparent collaboration
– SEO training for a more inclusive collaboration with my clients

Sources:

https://five.media/seo-optimization-services/seo-consulting/
https://www.evoluted.net/seo-consultancy
https://www.twaino.com/en/services/seo-consulting/

Enter business analysis. You are about to get a primer on business analysts—learning what they are, why they are needed, what they do, and how to become one. If you’re running a business, you may realize why you need one in your organization, while those of you who are looking for a good career may have just found one!

Is a Business Analyst an IT Job?

Being a business analyst is not restricted to being an IT job as it completely depends on whether a business analyst wishes to specialize in the IT sector. The title given to a business analyst in the IT sector would then be IT, business analyst. However, business analysts in other industries are expected to have the core knowledge about IT and the business software that can help make the business processes more efficient.

1. Strategic management: This level is known as the analysis level, where a business analyst is responsible for evaluating and calculating the business strategies and identifying the strategic point of view of the company. This step is the most crucial as the other steps are largely dependent on defining, evaluating, and calculating the business strategic management.
2. Analysis of Business Model: This level involves the business analyst to evaluate the current business policies employed by the company. It allows the business analyst to implement new policies for the business model and keep a check on the previous ones.
3. Designing the Process: As the name suggests, this business analyst level involves designing and creating a model for the business processes. A business analyst utilizes all his skills at this level.
4. Analysis of Technology: A business analyst also analyses the technical systems to ensure that there are no severe consequences.

Roles and Responsibilities of a Business Analyst

A Business Analyst has a different set of roles and responsibilities to perform at different development phases. Let us take a look at the responsibilities of a business analyst at different development phases of a product.

Elaboration phase

• Researching business problems- A business analyst assesses the business model by figuring out the pain points of the business such as the market gap that the company has to try and fill in or low-level customer acquisitions, among others.
• Deciding on the expected business value– A business analyst understands the product’s course through the selected market segment.
• Drafting nonfunctional requirements- A business analyst drafts the non-functional requirements.
• Drafting functional requirements– A business analyst also prepares the functional requirements, which are the product features to be implemented by the engineers. Therefore, a business analyst has to clearly draft the functional requirements for both developers and stakeholders.
• Creating the main backlog-By this step, the outline of the project is already prepared. Now a business analyst is responsible for creating a backlog where all the discussed business aspects are reflected.

Solution design phase

By this phase, the primary decisions by the stakeholders are already made, business requirements are identified, evaluated, and approved. In this phase, the business analyst plays an essential role to compare the scope of the project with the promised business value. Here are some responsibilities of a business analyst in this phase:

Development phase

As the name suggests, in this phase, the product team initiates the tasks as per their allocated roles. In this phase, the business analyst ensures that the development is aligned with the approved business requirements and values.

Maintenance Phase

This is the last phase of the development process. In this phase, the business analyst is responsible for gathering feedback from the end-user and getting this feedback incorporated for the necessary changes. Here are some roles of a business analyst in this phase.

What Techniques do Business Analysts Use?

Here is an overview of the techniques used by business analysts and their core skillset. In order to analyze business processes, a business analyst uses several techniques. Some of the common techniques used by a business analyst are as follows:

• SWOT Analysis– A business analyst uses SWOT (Strengths, weaknesses, opportunities, and threats) analysis to analyze the business processes.
• MOST Analysis– A business analyst uses MOST (Mission, objective, strategy, and tactics) analysis for analyzing and planning the details of what the organization is doing and should do.
• Mind Mapping- It is the technique for graphically representing the concepts and ideas for better analyzing and strategizing.
• PESTLE Analysis– A business analyst uses PESTLE (Political, economic, social, technological, legal, and environmental) analysis to identify the changes in the business.
• Brainstorming-A business analyst performs brainstorming to find solutions, generate new ideas, and for finding facts.

Skills of a Business Analyst

• Technical skills– A business analyst possesses technical skills such as data modeling, stakeholder management, and knowledge of IT.
• Analytical skills– A business analyst must have analytical skills as one of the core responsibilities of a business analyst is to analyze huge amounts of data and business processes to arrive at a desirable solution.
• Problem-solving– A business analyst is often called a problem solver as they are responsible for coming up with solutions to the organization’s problems.
• Communication skills- A business analyst should have strong communication skills as they have to clearly communicate the ideas, requirements, and business value to the stakeholders, development team, or higher management.
• Research skills– A business analyst is responsible for conducting market research for the upcoming product.

What do business analysts do?

Over the course of a career, business analysts may move between distinct roles, at times focusing more on project management and others concentrating on innovation. Some professionals may be drawn to management positions on the IT side of the business.

A responsive role

Unlike some positions with clear daily responsibilities, business analysts often find themselves in positions where they must define their objectives before moving forward with a project. The authority to make decisions and follow through on objectives is what draws analytical thinkers to the role.

• Strategic planning: The analyst works with senior leadership to identify opportunities to improve the business’s operations.
• System design: Working with IT teams, the analyst will explore possible solutions, analyze needs, and develop sustainable processes.
• Research: Analysts may consult with subject matter experts, internal stakeholders, and other resources to better understand business requirements.
• Development: Experienced analysts work closely with teams to ensure their solutions are actionable and effective. Depending on their background, they may assist in the technical implementation of IT solutions.
• Reporting: Analysts generate financial reports to help senior leaders understand the impact of new solutions.

Effective business analysts are highly adaptable. The beginning of a new project may be filled with uncertainty. As analysts collaborate with other stakeholders, they will likely uncover technical issues and operational problems requiring creative solutions.

Developing solutions to unique problems is one of the skills for which analysts are valued. Organizations that need to increase their visibility into complex business challenges rely on analysts to not only solve problems, but also ensure that their solutions are carried through to fruition. For that reason, analysts will often work with teams to document their solutions and evaluate them for further improvement opportunities over time.

Essential traits of successful business analysts

The role of business analyst comes with many responsibilities which can change at a moment’s notice. Job demands and responsibilities shift frequently, requiring analysts to be prepared for anything that might come to their attention.

Effective analysts are able to thrive in conditions where ambiguity prevails. Often, business leaders turn to business analysts when they’re not sure of their next move. The analyst needs to be able to assess the situation, design a path forward, and be prepared to make changes when necessary.

• Excellent communication skills: Business analysts typically work with stakeholders from various departments. To effectively convey their ideas, analysts need to be able to engage leadership as well as people working in IT roles.
• A flexible attitude: The nature of the role means that every project is likely to have unexpected issues. Analysts must be flexible and resilient in the face of opposition.
• Multidisciplinary technical skills: Modern business analysts need a robust understanding of IT. They also need to understand the financial context of the organization’s IT structures so they can make useful decisions.
• Creative problem solving: Business analysts should be curious. They need to explore problems from every angle so they can determine the best possible solution.
• Attention to detail: As business analysts move between high- and low-level strategies, they must ensure their message can scale accordingly. They should be able to understand the impact their decisions will have on every part of the business.
• Strategic thinking: By melding deep knowledge of technology with business strategy, analysts can create new value for organizations. This means they need to be able to analyze and understand how their projects relate to the company’s wider goals.

How Would You Like to Become a Business Analyst?

Business analysts are in high demand and fetch excellent compensation. Salary.com reports an annual average of USD 75,400. If this sounds like a smart career move to you, then check out Simplilearn’s new Post Graduate Program in Business Analysis in partnership with Purdue University.

The program is designed to hone your expertise in the latest business analytics tools and techniques, including planning and monitoring, data analysis and statistics, visualizations, Agile Scrum methodologies, and SQL databases.

On the other hand, if you wish to become a pro business analyst, and add a shining name, i.e., Carlson School of Management certification to your resume, you must join umn business analytics course. Leverage the UMN edge today, explore more and enroll right away!

Sources:

https://www.linkedin.com/pulse/business-analyst-roles-responsibilities-techcanvass
https://onlinebusiness.northeastern.edu/blog/business-analyst-roles-and-responsibilities/
https://www.simplilearn.com/what-is-a-business-analyst-article

1. Answer the big questions: Oh hey, remember this tip from writing your core content? The best blog topics to make your customers AND search engines happy is answering questions people ask about your products or services. If your customer service team or contact emails reveal common questions, turn them into topics. You can take a question from your FAQs and turn it into a great blog post.

Build your pizza: how to write tasty website content

That dreamy slice may be your top pick because of the specialty crust, but it isn’t only great because of the crust. If the sauce, cheese, or toppings don’t work, a savoury crust goes to waste. It’s the glorious harmony of these key ingredients that makes the perfect pie.

The Crust

Your website’s crust is your core content. It’s the reason customers come to you: what you sell or do that solves a problem they have. You couldn’t properly represent your business online without it.

When we help clients gather their content for a new web design, we get them to start with their core content. You talk about your products or services all day, either within your team or with customers. This is the place you’re a subject matter expert, so it’s often the easiest to write.

5 Tips to Write Strong Core Content

1. Write like a human: Refer to the list in the top section to find the ideal writing style. Your website is for your customers, so you need to describe products and services in the words they would use and understand. Avoid industry-speak and technical jargon, then check yourself by having a friend outside your industry read your copy to see if it makes sense to them.

Envisio is a cloud-based strategic planning platform that’s popular with government organizations. Their copy is easy to read for the type of person who might be great at strategic planning, but not an expert in software:

2. Make it all about them: Rather than just describing what you do or offer, describe the direct benefit to your customer. How will it make their daily life better, easier, or more efficient? If you focus on writing about desirable outcomes, you stand a better chance of making the conversion.

A well-written case study isn’t just quickly describing what you did and why you’re awesome. It should allow the reader to see how you helped a business like theirs achieve an exciting outcome, so that they can see how you might do the same for them.

3. Less is more: Even if you have a complex product, such as software, your main pages shouldn’t look like a wall of copy. The goal of B2B core content is to start the conversation – get the customer to make contact.

If you need to share heavy details like product specs or troubleshooting guides, you can offer that information in creative ways that don’t overwhelm everyone else viewing that page: expandable content blocks on individual product pages, downloads, FAQs, or a Resources page.

Motio offers custom software that improves the experience of using complex business intelligence software. Their simple, human overviews make the benefits super clear! And if a visitor wants to know more, they have product detail pages with overviews and downloads.

4. Answer the big questions: Speaking of FAQs – use your data on the questions customers ask to provide that information up front. Some websites have an FAQs page, while others include FAQs on each product or service. Remember that your website serves visitors 24/7. Providing answers outside office hours, when someone is researching your business, can help you get that lead instead of a competitor.

5. Boost it with social proof: You don’t have to write all of the words on your website. In fact, testimonials can increase conversions by 34%! Rounding up Google and Facebook reviews, or soliciting testimonials from clients, can give you an excellent piece of core content to improve your product and service pages.

The Sauce

McDonald’s definitely didn’t invent the idea of a secret sauce – but most people first hear the expression from fast food marketing. Jack in the Box has Jack’s Secret Sauce, and KFC has its 11 mysterious herbs and spices.

4 Tips to Write Saucy Standout Content

1. Write like a human: Yes, I’m repeating myself. But that’s because there are so many awesome companies with websites that sound uptight, convoluted, or just nothing like their brand. Talk about your differentiator to a friend, and pay attention to which parts make you both the most excited or interested.

Tools for Better Writing

I can’t teach you a course on writing in this post, although I have experience with that! But I do get that you might be nervous about your ability to string sentences together. Honestly, the best thing to do is get it all out, then read it aloud to yourself and get a friend to read it as well.

Hopefully these insights put you on the ‘write’ track (humour me, it’s been a long post) toward great website content! Remember to be human, address the things your customers care about, and make it mobile-friendly. When in doubt, reach out! We’d love to help you serve up tasty content to your customers.

Pam Berg

With backgrounds in journalism, computer forensics, and public libraries, it’s no wonder Pam’s obsessed with uncovering the hidden stories in data and developing strategies. Writing long-form optimized articles is her other jam. Her Instagram feed is equal parts horses, waffles, and drag queens.

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Create a Site Map

Next, as you audit your content, set aside time to create a custom site map as well. Your content audit uncovers opportunities and weaknesses that need to be addressed during the creation of your new website. A site map ensures you have a clear picture of how current and future content work in tandem to provide an excellent experience for the end-user.

While it’s time-consuming, mapping your current website reveals how visitors navigate your website. Then, it’s up to you to build with this in mind—organizing your content to direct website visitors towards conversion opportunities.

If you’re in need of a tool to create a visual sitemap, we use and recommend Gloomaps. This tool will help you organize your thoughts and content. With a more robust website, you may only need to focus your sitemap on the main website pages. The point of this exercise is to bring clarity, not bog things down.

You will understand how your current navigation works.

You will identify content gaps.

Take note of the content you’re missing, for example, a newer product that never got a dedicated product page or supporting blog content on a major product. Identify the content you need to create and determine if it’s essential content you need now or a future effort to account for at a later date.

You’ll find pages that are now irrelevant.

Highly effective marketing teams treat their website as a living, breathing marketing asset. As a result, there are often many pages created and sometimes pages that become forgotten. Identifying these pages will save you time, so you don’t just recreate every page on your existing website.

Conduct Keyword Research

You’ve audited your content and created a site map. Now, if you haven’t already done so, it’s time to conduct keyword research. This step provides deeper insight into how your current content is performing. Your keyword research will give you a baseline from which you can grow.

Additionally, it’s another opportunity to look at more potential content gaps. If there are high-intent keywords you aren’t ranking for, this is a prime opportunity. Create a content roadmap to rank for more keywords that will drive revenue.

If you’re looking for a tool, we use and highly recommend SEMRush . They have a 14-day free trial and free training academy , so you can quickly get started and make sure it’s the right fit for you. There are other programs available like MOZ and Ahrefs too. Within SEMRush, create a Site Project, and run a website audit. From there, review your organic keywords. This helps you to identify the keywords you are currently ranking for.

Leave Your Content As It Is

If your content is ranking well, or if the content isn’t a high-priority piece of content, just pull it over to the new site. If you set up your redirects correctly, you shouldn’t take too much of a hit in your search engine ranking.

Repurpose the Content

If your content is ranking, but you need it to rank higher, add more information to existing content and republish it as new content. Since Google prioritizes genuinely helpful content, this should help you rank higher.

Build Internal and External Links

Appendix

What is SEO?

SEO is an acronym for Search Engine Optimisation. It refers to the process search engines use to decide what results they display, and the order in which they display them when someone conducts a search. As part of that process, they are also trying to display what someone is truly seeking when conducting their search.

To achieve marketing success for your product or webpage on Google or Amazon (or other search engines), you must thus provide on your webpage or product page exactly what customers are searching for. For example, imagine seeking an answer to the question: “What is SEO?” on Google. Below the paid advertisements, Google lists the search results that best respond to your query.

A search result that appears organically in response to searches brings with it a greater amount of authority and credibility than a paid advertiser would, and a customer conducting the search is more likely to trust and use that result. Therefore, to ensure success, your web page or product page must provide customers with exactly what they are looking for through the right titling, content, and purchasing experience. You do this by simply knowing what, when, and how people search for different products or services and then provide it to them.

The secret sauce of long-term and significant success online is being able to match your product to customers’ changing needs and wants while efficiently navigating the complex algorithms that search engines use to choose what to display from the numerous options available once a customer makes a search.

Effective SEO strategy requires the right tools and skill sets across a spectrum of disciplines – from marketing to tech. Still, it is not some code that one can easily crack due to the secrecy with which search engines construct the landscape and because they keep tweaking their algorithms.

Sources:

https://forgeandsmith.com/blog/how-to-write-great-website-content/
https://www.mojomedialabs.com/blog/how-to-organize-and-write-content-for-your-new-website
https://www.upstrategylab.com/blog/write-high-converting-website-pages-b2b

If there is a specific achievement or experience you wish to embellish on, you can use your professional cover letter which should always accompany your job application to do so. In a cover letter the candidate has the opportunity to give further explanations or details which could convince the hiring manager to add your name to the interview list.

How to write a CV

A CV, which stands for curriculum vitae, is a document used when applying for jobs. It allows you to summarise your education, skills and experience enabling you to successfully sell your abilities to potential employers. Alongside your CV employers also usually ask for a cover letter.

That said one size doesn’t fit all. For example, a school leaver or recent graduate with minimal experience may only need to use one side of A4. Although not used as often, a three-page CV might be needed for those in high-level roles or for people who have gained a lot of experience or worked in multiple jobs over the last five to ten years. For example, some medical or academic CVs may be longer depending on your experience. While it’s important to keep your CV concise you should also avoid selling your experience short.

To save space only include the main points of your education and experience. Stick to relevant information and don’t repeat what you’ve said in your cover letter. If you’re struggling to edit your CV ask yourself if certain information sells you. If it doesn’t cut it out. If it’s not relevant to the job you’re applying for delete it and if it’s old detail from ten years ago summarise it.

What to include in a CV

• Contact details – Include your full name, home address, mobile number and email address. Your date of birth is irrelevant and unless you’re applying for an acting or modelling job you don’t need to include a photograph.
• Profile – A CV profile is a concise statement that highlights your key attributes and helps you stand out from the crowd. Usually placed at the beginning of a CV it picks out a few relevant achievements and skills, while expressing your career aims. A good CV profile focuses on the sector you’re applying to, as your cover letter will be job-specific. Keep CV personal statements short and snappy – 100 words is the perfect length. Discover how to write a personal statement for your CV.
• Education – List and date all previous education, including professional qualifications. Place the most recent first. Include qualification type/grades, and the dates. Mention specific modules only where relevant.
• Work experience – List your work experience in reverse date order, making sure that anything you mention is relevant to the job you’re applying for. Include your job title, the name of the company, how long you were with the organisation and key responsibilities. If you have plenty of relevant work experience, this section should come before education.
• Skills and achievements – This is where you talk about the foreign languages you speak and the IT packages you can competently use. The key skills that you list should be relevant to the job. Don’t exaggerate your abilities, as you’ll need to back up your claims at interview. If you’ve got lots of job-specific skills you should do a skills-based CV.
• Interests – ‘Socialising’, ‘going to the cinema’ and ‘reading’ aren’t going to catch a recruiters attention. However, relevant interests can provide a more complete picture of who you are, as well as giving you something to talk about at interview. Examples include writing your own blog or community newsletters if you want to be a journalist, being part of a drama group if you’re looking to get into sales and your involvement in climate change activism if you’d like an environmental job. If you don’t have any relevant hobbies or interests leave this section out.
• References – You don’t need to provide the names of referees at this stage. You can say ‘references available upon request’ but most employers would assume this to be the case so if you’re stuck for space you can leave this out.

• Avoid titling the document ‘curriculum vitae’ or ‘CV‘. It’s a waste of space. Instead let your name serve as the title.
• Section headings are a good way to break up your CV. Ensure they stand out by making them larger (font size 14 or 16) and bold.
• Avoid fonts such as Comic Sans. Choose something professional, clear and easy to read such Arial, Calibri or Times New Roman. Use a font size between 10 and 12 to make sure that potential employers can read your CV. Ensure all fonts and font sizes are consistent throughout.
• List everything in reverse chronological order. Then the recruiter sees your work history and most recent achievements first.
• Keep it concise by using clear spacing and bullet points. This type of CV layout allows potential employers to skim your CV and quickly pick out important information first.
• Name the document when saving – Don’t just save as ‘Document 1’. Make sure the title of the document is professional and identifies you, such as ‘Joe-Smith-CV’.
• Unless the job advert states differently (for example, it may ask you to provide your CV and cover letter as a Word document) save with a .PDF file extension to make sure it can be opened and read on any machine.
• If you’re posting your CV, print it on white A4 paper – Only print on one side and don’t fold your CV – you don’t want it to arrive creased.

Pick the Best CV Format

CV: Proper Order of Sections

Pro Tip: If you’re fresh out of uni and need to write a student CV with no experience, or if you’ve graduated from a very prestigious institution within the last 5 years, put your education section above your work experience.

Choose clear, legible fonts

Be consistent with your CV layout

Don’t cram your CV with gimmicky graphics

Get photos off of your CV

Make your CV brief and relevant

Pro Tip: Once you’ve finished writing, save your CV in PDF to make sure your CV layout stays intact. But pay close attention to the job description. Some employers won’t accept a PDF CV. If such is the case, send your CV in Word.

How to Format Your CV

• Keep it one page in length – You should only go for 2 pages if you’re confident you can’t summarize yourself in 1 page. Don’t waste your precious CV real estate on your life story – no one’s going to read it!
• Clear and consistent section heading – Keep the colors, font size, headings consistent so that it’s easy on the eyes. We’d recommend using a font that stands out, but not too much. Do use: Ubuntu, Roboto, Overpass, etc. Don’t use: comic sense.
• White-space – Make sure there are enough margins and space between the text so that the whole thing is easy on the eyes.
• Keep the details clear – pick the right font size (14-16pt for section titles, 11-12pt for normal text).
• Finally, save your resume as PDF, as Word might change up your CV formatting.

CV templates

Each profession and industry has different requirements when it comes to hiring new staff which means a successful UK CV template for your sector or role can give you an excellent opportunity to use HR-approved tools and advice in order to design and make an outstanding example of a good CV.

In addition to helping candidates make their CV much faster and easier than if they were to do so from scratch, CV templates also allow the jobseeker to understand what is necessary to include in a curriculum vitae for their preferred profession.

Our library of CV templates has a wide range of types for various sectors and diverse occupations using expert career advice for candidates to make a CV with the relevant information and the right layout in order to land the interview.

CV templates take the necessary factors into consideration for each role and are adaptable for each individual to create a unique winning CV with expert tips to achieve an easy-to-read, comprehensive and straightforward CV that shows the employer exactly what he or she needs to know about the applicant in the highlighted sections and ensures excellent formatting without having to do it yourself!

References:

https://www.prospects.ac.uk/careers-advice/cvs-and-cover-letters/how-to-write-a-cv
https://zety.com/blog/how-to-write-a-cv
https://novoresume.com/career-blog/how-to-write-a-cv
https://www.online-cvs.co.uk/write-a-cv/